Digital Translation: Its Impact On Today’s Digital Transformation

With the rapid development and popularization of the internet, the modern world has offered us more accessible ways to grow our business. We now see many companies creating awareness and offering solutions to people’s problems through digital transformation, a process of using digital technologies to create a new business or to modify the existing ways of doing business.

Whether your company specializes in consumer electronics, SAAS, or e-commerce, digital transformation allows businesses to collect data and information through your digital content. It is one of the best methods to get better results and make the most of your business investments. Hence you need to have a good understanding of digital content translation and how to get well-use of it.

What Is Digital Content? 

Digital content is any content or information that exists in the form of digital data. It can come as text, images, audio, and videos. It can be available through websites, social media platforms, or applications. Digital content is crucial to the success of any business because the world has gone digital, and digital information is easily and instantly accessible – which enables people to do better decision-making.

Simply put, well-managed digital content is the key to successful digital transformation, but doing it in one language will only limit your success. You should know that few successful businesses today rely only on one language to reach their goal. To bring your business to the next—the global—level, collecting such data in different languages is a must.

Content Translation’s Role in Digital Transformation

Content translation refers to the process of converting existing information from one language to another to engage more audiences of different backgrounds and to collect more data from different sources. It helps you to get the most use of your digital content. Once undergone professional digital content translation, companies can better implement digital transformation by collecting and analyzing the needed information worldwide, simplifying the way of doing business and improving business value.

Why Does Content Translation Matter?

Content translation is as important as any other strategy in digital transformation. To meet changing business and market requirements, it contributes to the development of credibility and trust, which makes companies stand out within their niche. Content translation is also a way to attract clients to whom you can’t directly reach out. Let us discuss the benefits of digital translation for your content in more detail.

• It Helps You to Reach More Markets 

Just a few years ago, the language barrier was once a limiting factor in business marketing. However, with today’s fast-paced internet, every business has the chance to expand its market through digital transformation. Providing your content in target market languages makes it easier for you to add value to every customer interaction.  This will boost your credibility and can also create a new source of business revenue.

• Content Translation Improves Customer Confidence

Have you ever wondered why so many businesses have adopted translation services? An HBR survey suggests that over 70 percent of customers prefer to visit websites with access to their native languages before considering buying anything. Providing services in the customers’ languages enables them to learn more about the core values of your company. Their reactions to the content further help you to learn more about the customers. You are building genuine and interactive connections rather than simply product promotion.

That’s why in the era of globalization, website localization achieved by digital content translation is a must, as most website visitors prefer to patronize companies that offer services in their native language. 

Note that it is a common mistake for companies to translate only product features while leaving every other thing in their own languages. Doing this would hinder people from delving deeper into more information and messages about your company before any potential purchase. It would also hinder you from understanding the changing business and market requirements, and creating new classes of business.

• It Improves Website SEO

Search engine optimization (SEO) refers to the technical process of optimizing your digital content with keywords and other best practices to rank up in search engines and, as a result, drive maximum users to your business, and in turn, raise people’s awareness of your brand. This is crucial in marketing because the most profitable business today results from effective SEO. 

So here comes another benefit of digital translation: it assists you in finding new keywords within a particular language, thereby improving your SEO performance and speaking more directly to your target audience.  

• It Promotes Better Shipping Sales 

Digital translation helps companies to improve customer experience with more personalization. For example, many e-commerce sites deal with customers from other countries via shipping, and most of them only feature English content. By providing clients information in their own languages, not only the chance of closing a deal is likely to be higher, but you may also gain unprecedented insight into clients’ preferences.

• It Increases the Conversion Rate

Conversion rate refers to the number of clients who visited your website and became customers. A high conversion rate indicates that your content provides value to your audience by addressing their problems and giving them what they desire. 

Providing your content in one language will limit your conversion rate because only a few people can understand what you are offering them. Through digital translation—making your content accessible in different linguistic and social contexts and driving game-changing efficiencies—you will be able to engage more audiences and thus increase website conversions.

Where to Start With Content Translation

There are different things to consider regarding content translation. You should start by asking yourself a few questions. For example, what type of translation services do you need? How can you optimize the existing content so that your website can stand out amongst your competitors? Keep in mind that content translation is rarely a one-time process but an iterative one. Also, consider it an integral part of your digital transformation and marketing /content strategy. 

Below are some fundamentals to consider when developing your content translation plan:

• Have Clear Goals

Setting goals helps guide your focus and is crucial to driving a successful business forward. Start by asking yourself these questions: What do you want to achieve with the investment in content translation? What metrics are you looking for to determine its success? And most importantly, how can the content translation objectives help you expand the customer base or clientele of your business? Bear these in mind as you map out a plan to make content translation work for your business. 

• Research Your Market

The role of market research cannot be overemphasized in a content translation project. Before your content can be translated for global or multilingual markets, details like target languages, cultural adaptation, word selection, and formatting have to be defined to see if they meet your business goals. Gained by researching and clearly understanding your audience, these insights will help you offer what they actually want. 

• Hire Reliable Translation Service Provider

After researching your market and understanding what your target audience needs, the next step is to hire a translation service provider to ensure you get quality content translation. Below are 2 important criteria that you should look out for:

• Industry experience: Always go for experienced translation service providers because they have encountered several challenges and found a way to overcome them. This widens their domain knowledge in the translation profession.

• Following ISO standards: ISO17100 is a standard created in 2015 to assist translation service providers in creating high-quality content for their clients. It creates certain conditions that make it possible for them to achieve this goal. For example, it requires that they have professional translators with over 5 years of experience in translation, provide data and privacy protection, and have a feedback process to help them assess the quality of their work and the level of client satisfaction. This is why most clients prefer ISO17100 translation service providers.

Why Use Linguitronics

With Linguitronics, you are sure of getting top-notch qualities in digital content translation because we approach content delivery with quality in mind as well as on the backs of digital technologies. Having followed the ISO standards for years, Linguitronics has collaborated with numerous businesses in various industries.

Boasting over 30 years of experience in translation, transcreation, interpreting, technical writing, and editing, we have helped many clients to upgrade their businesses and grow their customer base. We provide localization services such as translation and transcreation for your digital content and are able to provide these services efficiently by integrating clients’ online repositories with translation management systems. To learn more about quality content translation and more services, don’t hesitate to Contact Us.‌ ‌‌